Search engines such as Google use different methods to determine what the topic of a certain page is. Previously, search engine algorithms would crawl a page in search of the keyword mentioned multiple times throughout the content to understand what it’s about. Now, Google uses Latent Semantic Indexing (LSI) Keywords alongside it to give context to the page’s topic.
What does that mean for you? If you have a landing page that’s not doing so well despite having optimized metadata and a good number of backlinks & internal links, then this may be why. You may not have enough LSI Keywords to help Google understand more about your page and what its goal is.
Today I’ll be teaching you how to use LSI Keywords for SEO.
What Are Latent Semantic Indexing (LSI) Keywords?
Latent Semantic Indexing (LSI) Keywords refer to terms related to a certain topic that search engines can connect to one another to better understand a page. These can refer to synonyms or phrases and words that are commonly used when talking about the subject matter. Think of it like the Topic Cluster Model but in one piece of content.
To start utilizing the LSI Keyword strategy, you will first have to find the best ones for you.
How To Find LSI Keywords
Today I’m going to show you three of the best ways to find LSI Keywords. These make use of tools and methods that can be easily accessible to any SEO professional. Let’s begin.